Cause related marketing
Cause related marketing (CRM) can drive sales, support your brand strategy and increase customer loyalty. A CRM partnership with us finds its strength in music and its unique power to build the most evocative and memorable brand associations and connections:
- Build your brand - meet your CSR goals, differentiate your organisation and enhance your reputation through positive internal and external PR.
- Extend your range - reach out to different audiences and markets within the music industry and beyond.
- Build trust and customer loyalty – research demonstrates supporting a good cause has a greater impact on customer spend than conventional point of sale promotions.
- Everyone is touched by music – so we all understand how music makes such a difference to the lives of those isolated by illness, disability, exclusion or trauma.
In October 2010 Caritaz introduced a Nordoff Robbins charm to their Charity Charmz collection. The silver guitar fits jewellery lines such as Pandora, Chamilia and Troll and is proving very popular for those wanting to wear an attractive piece of jewellery whilst showing support for charity. You can buy the bead for £23 from www.caritaz.com. 25% of the purchase price goes to Nordoff Robbins.
In October 2010, Continental Tyres launched its ‘Lost in music’ campaign to promote the use of winter tyres. Music was at the heart of the campaign so a partnership with us was a natural fit. Continental made a generous donation and featured us on the homepage of their website. The campaign included ‘What’s your winter soundtrack?’ which called on people to submit their favourite driving track for a cold winter’s day.
