BRITs raise £265k for Nordoff Robbins and the BRIT Trust

Earlier this year, Colplay, Adele, Justin Bieber, Jess Glynne, James Bay, Little Mix, the Weeknd and the David Bowie Band ft. Lorde blew us away with their incredible live performances at the BRIT Awards 2016. 

The BRIT Awards 2016 with MasterCard can now reveal that thanks to your Google Play Music downloads, you raised an incredible £265k for Nordoff Robbins and the BRIT Trust! 

This remarkable figure, breaking last year’s figure of £250k, was generated through free-to-consumer downloads and audio streams of this year’s BRITs performances and will go a long way in helping us be there for more people like Claudia

 Geoff Taylor, Chief Executive BPI & BRIT Awards:

“It’s wonderful news that this year’s BRIT Awards and BRITs Week provided the platform to raise well over three quarters of a million pounds for Nordoff Robbins and War Child.  Along with both charities, we’re hugely indebted to the many artists and labels who gave their support, and to our valued partners, including Google Play, for helping to make it possible.  All of us want to thank the fans and viewers for supporting the awards so strongly this year. Many people do not realise that the BRITs, through its charitable arm The BRIT Trust, has now contributed £16 million to fund and promote education, therapy and wellbeing through music.”

Azi Eftekhari, Head of EMEA Music Partner Management, Google Play: “Through our partnership with the BRITs, and thanks to the generosity of the artists, labels and publishers involved, we’re very pleased to say we have donated £265,000 to our charity partners, Nordoff Robbins, which provides music therapy services to adults and children, and The BRIT Trust, which supports performing arts in the UK.”

David Munns, Chairman of Nordoff Robbins Board of Trustees:  “Music is at the core of everything we do and having the opportunity to be part of The BRIT Awards which celebrates musical talent, ambition and achievement was a huge privilege. We would like to thank Google Play and the BRIT Trust for this incredibly generous donation and we would also like to thank the artists, labels and publishers for their support. This donation will enable us to deliver over 3,500 music therapy sessions for people whose lives we change through music.”

The BRIT Awards annually raises funds for The BRIT Trust charity, whose main beneficiaries are the BRIT School for Performing Arts & Technology, Nordoff Robbins and other selected charities. To date, over £16.8million has been raised for The BRIT Trust charity.

We want to say a huge thank you to the BRIT Awards, Google Play Music and to everyone who downloaded!