Jorja Smith and Vero donate $50,000 to Nordoff Robbins

We have recieved $50,000 from the social app ‘Vero’, and singer, Jorja Smith, after she was recognised with a GQ award which was accompanied by a donation to a charity of her choice.

At the 21st Men of the Year Awards Ceremony on September 5th, GQ and next-gen social network, Vero, introduced a new award – the Vero Breakthrough Solo Artist of the Year Award – which was presented to Jorja Smith. 

Vero is an ad-free social network which was designed to help users interact more authentically online and is committed to driving positive change in the real world too. So, in honour of the inaugural award, the social app pledged to donate a $50,000 to a charity of Jorja Smith’s choice and, to our delight, Jorja nominated us to recieve the money! 

Jorja, a 21-year old British singer – who has independently released numerous singles and one EP – has collaborated with a string of major artists including Drake, Stormzy, Kali Uchis and Ezra Collective and has broken through into the mainstream in the past 12 months. 

Earlier this year, Jorja was a recipient of the coveted Newcomer Award at our flagship fundraiser, the O2 Silver Clef Awards. Following this, the acclaimed singer visited our London-based centre to see our music therapy first hand and said of her visit:

“It was such a great experience going to the centre, as I wasn’t aware of how much – and also how far – music can travel to change someone’s life. Music is so important. It can transport you to a better place and it means so much to a lot of people. Seeing the effect of how my music has helped people opened my eyes even more, and then when I visited the Nordoff Robbins centre I couldn’t believe it.” 

We are so grateful to Jorja for selecting us as her charity of choice and to Vero for making the incredibly generous donation. Hannah Sheedy, our Director of Fundraising said: ‘We are thrilled to hear that Jorja has dedicated this donation to Nordoff Robbins. We congratulate Jorja on winning the Vero Breakthrough Solo Artist of the Year Award, and we thank Vero and Jorja for their generosity. This money will help directly fund our music therapy delivery around the UK, helping us reach the people who need us most.’