Nordoff Robbins at the BRITs

Earlier this year we announced that we’d been named the official charity partner of The BRIT Awards 2016 and as the big day approaches we want to let you know how you can support Nordoff Robbins on the night.

1. Tune in

It promises to be an epic evening of live music so make sure you tune into ITV on Wednesday 24 February at 8pm to see performances from Rihanna, Little Mix, James Bay, The Weeknd, Coldplay, Adele and Justin Bieber.

2. Download

Google Play Music will donate the proceeds of the night’s live music downloads directly to us – find out how to download your favourite performances

3. Get social

We will be there on the night so make sure you’re following us on Twitter and Instagram for all the action live from the BRIT Awards 2016.

4. Share our story

All the money raised will make a huge difference to more people like Claudia. Help us share her story. Tweet “I’ll be watching the @brits to support more people like Claudia @NordoffRobbins1 #BRITs http://bit.ly/1mXdwDF

We want to say a huge thank you to Google Play Music and The BRIT Trust for supporting us through this incredible celebration of music.

Jo Carter, Director of Fundraising and Communications at Nordoff Robbins commented:

“We are delighted that the BPI has chosen us as their official charity partner for this year’s BRIT Awards. It is arguably the main highlight of the musical calendar in the UK and the fact that they’re donating proceeds from downloads of what are always such epic performances on the night, provides a huge opportunity for crucial funds to be raised for Nordoff Robbins, which will enable us to reach even more vulnerable and isolated people and deliver music therapy to those who desperately need our support.”

Geoff Taylor, Chief Executive of BRIT Awards and the BPI, said:

“We are delighted to have Google Play Music on board again following the massive success of last year’s activity, which was great news not just for fans of the Awards who were able to download or stream audio of their favourite live performances, but did so much to raise much-­needed funds and profile for War Child and The BRIT Trust. We are hoping for even greater digital engagement this year to raise an even larger sum for this year’s nominated charity Nordoff Robbins in this, their 40th anniversary year. The money raised will make a huge difference to their music therapy programme alongside the music education work of The BRIT Trust.”

Azi Eftekhari, Head of EMEA Music Partner Management at Google Play Music commented:

“We are thrilled to once again be the official download and streaming partner for The BRIT Awards 2016. As the UK’s most prestigious music event, and one that is getting increasing global recognition, we are very proud to be continuing this partnership. Thanks to the generosity of the artists, managers, labels and publishers who participated, we broke records with our donations to War Child and The BRIT Trust last year. Our goal will be to go even further this year.”