Nordoff Robbins, the UK’s leading music therapy charity are set to benefit from a dedicated three-year charity partnership deal with long-term supporters, O2.   

Having supported the charity since 2005 in the form of headline sponsor of the O2 Silver Clef Awards – the charity’s flagship event which raises funds for their life-changing work – O2 have been instrumental in the charity’s fundraising efforts.

The O2 Silver Clef Awards has raised £10.5 million for Nordoff Robbins to date, and since O2 became headline sponsor 13 years ago, the event has raised over £6.5 million for Nordoff Robbins. The funds raised at the event last year alone helped Nordoff Robbins deliver 29,725 music therapy sessions to 7,916 people having long term support – that is 3,225 more sessions than in 2016, helped largely by the support of O2 and the O2 Silver Clef Awards.

To date, the sum of the O2’s support equates to paying for over 200 individuals to receive a year’s worth of dedicated one-to-one music therapy, or could train 22 students – that is more than one full year group – on the Master of Music Therapy programme, with no cost to the student or charity; opportunities crucial to a charity that receives no government funding.

Last year, O2 also gave Nordoff Robbins the tools to deliver life-changing music therapy to children and young people from the local community in Newcastle, by donating instruments which had formed centre pieces on tables at the 2017 O2 Silver Clef Awards to the charities first-of-its-kind music therapy centre outside of London.

This further three-year commitment from O2 signals huge opportunities for the O2 Silver Clef Awards as an event to grow and evolve, helping to boost awareness and reach new audiences, and for Nordoff Robbins, the partnership will directly support the charity’s organisational objectives to expand provision, reach more people in more places, and ensure that music therapy is available to all those who need it.

Gareth Griffiths, Head of Sponsorship at O2, said: Nordoff Robbins are a charity very close to our heart, and we’re proud to continue our longstanding partnership, supporting the fantastic work they do with music therapy. At O2 we recognise the power music can have on people’s lives, which is why the O2 Silver Clef Awards not only celebrates the biggest names in music, but also helps raise important funds to change the lives of vulnerable and isolated people across the UK.”

Julie Whelan, CEO of Nordoff Robbins, said: “We are thrilled that O2 have chosen to support us for the next three years. The O2 Silver Clef Awards are a magic moment in our calendar at Nordoff Robbins, where an array of people from the music industry come together to support us. We wouldn’t be where we are with this event without O2 – their contribution, passion and belief in our work has been invaluable to us, and we look forward to what the next three years brings in our partnership.”