The BRIT Awards celebrate the return to live music

The BRIT Awards celebrate the return to live music as the first major indoor music event – with a special audience of invited key workers

Our friends and partner The BRIT Awards 2021 will be first major indoor music event to welcome back a live audience – a pivotal moment in the return of live music at scale.


The BRIT Awards 2021 have announced with Mastercard that they plan to welcome a live audience of 4,000 people at this year’s event taking place on 11th May at The O2 arena in London, and to be broadcast live on ITV and ITV Hub.

The indoor ceremony and live show will form part of the Government’s scientific Events Research Programme, using enhanced testing approaches to examine how events can take place without the need for social distancing.

Working closely with the Government to adhere to safety guidelines, this means The BRITs, as the first live music show at The O2 in over a year, will play an important role in paving the way for the return of live music at scale as the UK emerges from the past year’s restrictions. 

2,500 tickets to be gifted by the recorded music industry to frontline workers 

The BRIT Awards 2021 is set to be an incredible night of reflection and celebration.  A ballot for free tickets for key workers is now open on



Geoff Taylor, Chief Executive BPI & BRIT Awards, said:

“This year’s BRIT Awards with Mastercard is one of the most significant in the show’s history. Not only will we be celebrating the brilliant music and artists that have helped us through the pandemic, but we hope it will provide a path for the return of live music that fans and artists have so sorely missed. And as a thank you to the key workers who have kept our country going through the difficult times, we are inviting them to be our audience for the first live performances at The O2 in over a year. 

“We’re buzzing about the show and working closely with Government, The O2 and all our partners to ensure all safety measures and guidelines are adhered to.”


Johnny Chandler, A&R Director at UMC, Universal Music UK, who came up with the concept of a white-label auction and who collated the items, said:

“We had hoped to follow up 2019’s first White Label Auction last year but Covid 19 put paid to that. However, with the essential work charities do so badly affected by the pandemic, it feels more important than ever to be supporting The BRIT Trust in this way. It’s wonderful that during lockdown, once again a wide variety of artists and labels have come together to make this second event possible, and we are grateful to all of them for their generous support.”

The White Label Auction in aid of The BRIT Trust returns 5th May

Over 100 lots of collectible vinyl albums to go under the hammer in the run up to The BRITs  

The auction – first staged in October 2019 – will be hosted live onsite/online for UK and international collectors by the music memorabilia and vinyl records specialists Omega Auctions from their Newton-Le-Willows (Greater Manchester) base.

The explosion in sales of vinyl in recent years has thrown up the interesting by-product of ‘white-label’ test pressings – so called because there is no sleeve/label artwork at this stage – which record labels produce ahead of the full release of a new album. With as few as 5 or 10 being produced for each release, these first-off-the-press copies are typically passed on to artists and/or go into archive, and can be highly sought after by collectors. Recent auctions of music memorabilia suggest that demand has been heightened during lockdown.

A number of the UK’s major and independent record labels led by Universal Music UK, Warner Records, Sony Music Entertainment UK, BMG, Cherry Red, Heavenly Records and others, have joined forces to pull together a broad selection of white-label items for auction to raise vital funds for the work of music industry charity The BRIT Trust.


Click here to find out more


Nordoff Robbins and The BRITs

The Brit Trust is one of Nordoff Robbins’ longest standing supporters, having since 1989 gifted our charity £8 million. Their support has been instrumental to our growth as a charity, and helping us to becomethe leading independent music therapy charity in the UK.

Their support helped us create our two-year Masters’ of Music Therapy programme, expanding into Manchester and most recently Newcastle. It has also helped us develop our reach, now providing music therapy to settings including refugee centres, dementia care homes, adult mental health units, hospices and SEN schools across the UK.

Read more about our relationship with the Brits and The Brit Trust here