Ian Fletcher, General Manager of Hard Rock Hotel London

“Music runs through the veins of all Hard Rock Hotels and our new London hotel is no exception. As we put the finishing touches to the Hard Rock Hotel London, ahead of our launch on 30th April, we are very proud to be announcing this collaboration with Nordoff Robbins. Our first partnership activity, the ‘Bedroom to Dancefloor’ competition aims to give aspiring electronic music DJs a platform to share their passion.”