Executive Director of Income Generation
London/Hybrid working • £92,500 p.a. plus £1,500 London Weighting • Permanent
Applications Close October 29, 2025
We are Nordoff and Robbins
We stand for music and believe in the value of music for all people in our society. Every day we use the power of music to enrich the lives of people affected by life-limiting illness, trauma, isolation, social exclusion or disability.
As we emerge from the pandemic our goal is to bring more people together through the power of music. We can only do this if we pioneer creative new approaches to marketing, communications and digital that help us engage more people and grow our fundraising.
We need courageous, curious, agile, innovative change makers and music lovers like you to make this happen. The role of Executive Director of Income Generation is your chance to help us achieve our ambitious goal of transforming more people’s lives through music.
Our culture
If you want to work at a charity with people and music at its heart; that is committed to providing an equitable, diverse and inclusive workplace full of inspiring colleagues who work tirelessly to put those we exist to serve front and centre of everything we do; if you want to work collaboratively with integrity and kindness and are willing to come with us on a journey as we work together and collectively come to work with strong backs, soft fronts and wild hearts, we could be your next team.
Could this be the place for you?
If you are values driven, courageous, curious, agile, flexible, enthusiastic and future focused (without losing sight of the here and now), if you can bring positivity and accountability to your work, if you strive for brilliance, challenges excite you and if you would speak with passion and dedication about our cause we want to hear from you!
What we need
About the role
The Executive Director of Income Generation will be a critical member of the Senior Leadership Team, responsible for strategically leading on sustainable income growth and maximising the charity’s profile, impact, and reach with potential funders.
This role, which is new to the organisation, leads the strategic development of all our income generation areas, ensuring we are future-fit and financially resilient. You will work with and through your Director of Business Development, Director of Fundraising and Head of Engagement & Communications to achieve your goals.
With a focus on fundraising excellence, the role’s priority will be to drive diversification of high yield income streams—particularly within philanthropic giving, (legacy giving,
mid to high level donors), and high-value partnerships—while embedding robust systems and stewardship approaches that attract and retain supporters.
Fundamentally, the role will be responsible for an annual income target of £7.2m in 2026 and increasing this by £2m by 2028 to give us an annual target of £9.1m.
The postholder will be a dynamic ambassador for the charity, building trust and commanding confidence across a wide range of high net worth external stakeholders, with proven experience of leading a multi-disciplinary team of fundraising and communication colleagues and a portfolio showing proven success of growing income within areas identified within our strategic objectives.
What we offer
A salary of £92,500 p.a. plus £1,500 London Weighting
Pension scheme
31 days annual leave (pro rata)
Hybrid working (2 days in the office and 3 days WFH)
Salary sacrifice benefits including cycle to work
Employee Assistance Programme (EAP)
A true People First charity with training and career development as part of our core
An inclusive culture – and lots of music!
This role is full time
We have a firm set of Equity, Diversity, Inclusion and Belonging (EDIB) principles and values that we all commit to:
1: ACCESSIBLE TO ALL
Understanding the / Removing any barriers (including barriers in communication methods) to becoming a client, colleague, trustee, student, volunteer, supporter doner or any user/contributor to the services of Nordoff and Robbins.
2: PROVIDING EQUITY OF OPPORTUNITY
Giving everyone the right tools and access for salary, promotions, roles, responsibilities, learning, development, and access to a Music Therapist for those at most need.
3: DIVERSE ENGAGEMENT
Reaching our audiences in a multitude of ways including by having conversations with them, and meeting them where they are – be that through services, communications, events, research, resources etc.
4: BE FREE FROM DISCRIMINATION
To ensure we have fair practices, and allow people to speak out, question and challenge language, actions and behaviours of Nordoff and Robbins as an organisation and those who represent it and to provide channels for them to do so safely.
5: BE VIGILENT, PROACTIVE AND RESPONSIVE
To instil a culture of continual listening, evolving, and learning from people including our clients, their families and our colleagues and students.