The new Nordoff and Robbins
If this isn’t the first time you’ve come to our website, you may have noticed that a few things have changed since the last time you visited.
After a year of intensive work, we have relaunched with an adjusted name, a new brand identity and a new logo, as well as a completely new website.
With our clients and mission at our core, we have refreshed our purpose, putting accessibility front and centre and amplifying the power of music through the vibrant brand palate and logo.
We made the decision to relaunch so that we can expand our vital services to more children and adults across the UK, and to protect current and future funding for music therapy delivery, education and research.
Developed alongside award-winning design agency Pentagram and digital agency Hex Digital, our new identity is designed to be vibrant and accessible, in both look and language.
In response to the growing need for music therapy our main focus as a charity is to increase the accessibility and availability of our transformative services. To do that it is vital that we reach more people across the UK and communicate the power of music and the benefits of music therapy. With this new identity, our aim is to turn up the volume.
These changes start right at the top, with our name. Before, we were known as Nordoff Robbins. Now, we are Nordoff and Robbins: a small tweak, but a telling one. Our hope is that the new name clarifies the fact that Paul Nordoff and Clive Robbins, the charity’s pioneering founders, were two different people. Our approach to music therapy is based on the understanding that every person is unique and needs to be treated as such, and that applies as much to our founders as it does to our clients.
We hope that the new name also helps communicates the sense of connection that is fundamental to our work. In our new logo, the ‘and’ is rendered as an ampersand that bridges the two initials. This reflects not just the unbreakable relationship between the two founders, but the profound connections that are built each day between our therapists and their clients as they communicate through collaborative music making. Created by a single line, the ampersand is also inspired by the shape of sound waves, inspired by the music that runs through our DNA.
The striking new photography on our website, social channels and marketing materials focuses on the people who are at the heart of what we do. Candid shots taken in music therapy sessions or in our clients’ own spaces provide an authentic sense of connection and emotion, including moments of both joy and challenge, and illustrate the profound impact that music making can have on a person’s life.
The new website is, we hope, easy to navigate and enjoyable to spend time on. A source of both information and inspiration. Whether or not this is your first visit, we hope that it won’t be your last.