Digital Marketing Manager
London/Hybrid working • £43,254 per annum (plus £1500 London Weighting, where applicable) • Permanent
Applications Close December 3, 2023
We are Nordoff and Robbins
We stand for music and believe in the value of music for all people in our society. Every day we use the power of music to enrich the lives of people affected by life-limiting illness, trauma, isolation, social exclusion or disability.
As we emerge from the pandemic our goal is to bring more people together through the power of music. We can only do this if we pioneer creative new approaches to marketing, communications and digital that help us engage more people and grow our fundraising.
We need courageous, curious, agile, innovative change makers and music lovers like you to make this happen. The role of Digital Marketing Manager is your chance to help us achieve our ambitious goal of transforming more people’s lives through music.
Our culture
If you want to work at a charity with people and music at its heart; that is committed to providing an equitable, diverse and inclusive workplace full of inspiring colleagues who work tirelessly to put those we exist to serve front and centre of everything we do; if you want to work collaboratively with integrity and kindness and are willing to come with us on a journey as we work together and collectively come to work with strong backs, soft fronts and wild hearts, we could be your next team.
Could this be the place for you?
If you are values driven, courageous, curious, agile, flexible, enthusiastic and future focused (without losing sight of the here and now), if you can bring positivity and accountability to your work, if you strive for brilliance, challenges excite you and if you would speak with passion and dedication about our cause we want to hear from you!
What we need
About the role
Digital is a key part of this team and we’re looking for an experienced digital marketeer with strong technical skills to join as our new Digital Marketing Manager who can lead and develop our digital strategy, including website, SEO, PPC, paid advertising, digital fundraising, email, and stewardship. Digital is a key channel for fundraising, engaging supporters and building relationships across a diverse range of groups amongst our audiences, creating loyalty and an emotional connection with future supporters
We’re looking for someone who is passionate about – and can advocate for – the potential of digital to help Nordoff and Robbins fulfil its vision and mission. With the support of the Director and Head of the team, you’ll take a creative, confident and user-led approach to developing and evolving our website, conversion rates, email marketing and stewardship, paid advertising and all things digital. You will also have oversight of digital analytics, generating insights about our supporters and their needs.
Following the reposition, Nordoff and Robbins started a pilot Individual Giving (IG) programme that is currently being housed and tested in the Engagement and Communications team. A sound knowledge of digital fundraising would be advantageous as we develop future digital fundraising campaigns, working closely with our fundraising colleagues and a third-party digital agency.
You enjoy collaborating and will be creative about trying out new ways of working together to achieve shared outcomes in this new team.
You’ll be working closely to lead on the development of the digital strategy and the plan for implementation, where you’ll line manage and get support from a Digital Marketing Assistant and Supporter Care Officer.
What we offer
The three best things about the job (in our humble opinion)
- To have a positive impact on the lives of thousands of people through the power of music.
- A place for brave ideas and trying things out. We won’t always get everything right, but if we take learnings from failures, testing new things out is always encouraged. You will be invited to bring bold, creative and forward-thinking engagement tactics to help us communicate the transformative impact of music therapy.
- You will have the chance to be instrumental in creating the digital roadmap to increase awareness, number of supporters and donations.
A salary of £43,254 plus £1,500 London Weighting (where applicable) total £44,754
Pension scheme
31 days annual leave (pro rata)
Hybrid working (2 days in the office and 3 days WFH)
Salary sacrifice benefits including cycle to work
Employee Assistance Programme (EAP)
A true People First charity with training and career development as part of our core
An inclusive culture – and lots of music!
This role is full time, but we would consider part time for the right candidate
We have a firm set of Equity, Diversity, Inclusion and Belonging (EDIB) principles and values that we all commit to:
1: ACCESSIBLE TO ALL
Understanding the / Removing any barriers (including barriers in communication methods) to becoming a client, colleague, trustee, student, volunteer, supporter doner or any user/contributor to the services of Nordoff and Robbins.
2: PROVIDING EQUITY OF OPPORTUNITY
Giving everyone the right tools and access for salary, promotions, roles, responsibilities, learning, development, and access to a Music Therapist for those at most need.
3: DIVERSE ENGAGEMENT
Reaching our audiences in a multitude of ways including by having conversations with them, and meeting them where they are – be that through services, communications, events, research, resources etc.
4: BE FREE FROM DISCRIMINATION
To ensure we have fair practices, and allow people to speak out, question and challenge language, actions and behaviours of Nordoff and Robbins as an organisation and those who represent it and to provide channels for them to do so safely.
5: BE VIGILENT, PROACTIVE AND RESPONSIVE
To instil a culture of continual listening, evolving, and learning from people including our clients, their families and our colleagues and students.